What goals do you set?
“For success, attitude is equally as important as ability.”
– Walter Scoot
There are two types of objectives:
qualitative (HOW) and quantitative (WHAT).
WHAT goals
HOW objectives
WHAT goals
They should reflect quantitative results in line with the business strategy.
They can be measured with clear outcomes and KPIs.
They describe WHAT should be achieved.
Examples
The turnover per month, the number of new customers, the production results, the number of work accidents per week, …
HOW objectives
They should reflect specific behaviour needed to achieve the quantitative objectives.
They reflect competencies.
They describe HOW you should behave to achieve your goals.
Example
Being structured and organised, showing a positive attitude in the workplace, showing respect for others, arriving on time for meetings.
